- To provide customers excellent quality at reasonable process with a strong focus on a high level of services.
- To provide training and employment opportunities to all sections of the society regardless of caste or creed.
- To train and maintain a professional workforce and management which is both sensitive to consumer demands and the socio-cultural tradition of the country.
- To sustain the interests of all the stakeholders of the company – buyers, suppliers, employees, government.
- To approach business with a strong focus on development utilizing a binding business and work code based on the philosophy of the company.
- To lead knitwear manufacturing and carve a niche for Nepal in the world market knitwear.